The brief
GSA 2026 CONFERENCE — BRANDING BRIEF Project Develop a professional and contemporary visual identity for the GSA 2026 Conference, reflecting the Ghana Standards Authority’s commitment to standards, quality, innovation, trust and excellence. Creative Direction The branding should be: Modern • Professional • Innovative • Confident • Institutional • Premium The design should maintain a strong connection to the GSA brand while giving the conference a distinctive and forward-looking identity. Key Visual Themes Standards & quality Innovation & technology Growth & transformation Collaboration Ghanaian identity with global relevance Required Deliverables Conference logo/visual identity Colour palette & typography Graphic elements/patterns Social media templates Website/digital graphics Invitations & programme Name badges & certificates Stage/backdrop & signage Presentation templates Conference merchandise Basic brand guidelines Creative Output Present 2–3 initial creative concepts showing how the identity could be applied across digital and physical conference materials. Desired Perception The brand should position GSA 2026 as a credible, high-level and forward-looking platform for shaping the future of standards, quality and industry in Ghana.
Work delivered
WORK DELIVERED The following branding and creative materials have been developed for the GSA 2026 Conference: Conference visual identity and branding direction Conference logo/lockup Colour palette and typography Key graphic elements and visual patterns Social media creative templates Conference announcement and promotional graphics Speaker and programme creatives Digital banners and web graphics Presentation and screen backgrounds Event backdrop and signage concepts Name badge and certificate designs Conference stationery and merchandise concepts Brand guidelines and editable source files
